{"id":278,"date":"2017-10-05T15:55:21","date_gmt":"2017-10-05T12:55:21","guid":{"rendered":"https:\/\/2017.nairobi.wordcamp.org\/?post_type=wcb_session&#038;p=278"},"modified":"2017-11-30T17:51:01","modified_gmt":"2017-11-30T14:51:01","slug":"how-to-increase-improve-business-sales-convertion-using-wordpress-website","status":"publish","type":"wcb_session","link":"https:\/\/nairobi.wordcamp.org\/2017\/session\/how-to-increase-improve-business-sales-convertion-using-wordpress-website\/","title":{"rendered":"How to Increase &amp; Improve Business Sales Conversion using a WordPress Website"},"content":{"rendered":"<p>This topic will cover:<br \/>\n1) Having a wordpress website first. This is crucial for any business. This is the starting point.<br \/>\n&#8211; Reasons why i advice using WordPress sites over the others&#8230;joomla, drupal etc<br \/>\n&#8211; Comparison between WordPress and Content Management Systems(CMS)<br \/>\n2) Optimization Process for WordPress website (Plugins required)<br \/>\n3) Faster sales conversion techniques<br \/>\n4) Call to action buttons (Types of button that should be incorporated to the site to increase traffic)<br \/>\n5) Layouts for products and service pages to increase sales conversion) i.e Where to place phone numbers, and the order forms<br \/>\n6) Closing the sale<br \/>\nWe will cover the process from the development stage, implementation,optimization,closing sale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This topic will cover: 1) Having a wordpress website first. This is crucial for any business. This is the starting point. &#8211; Reasons why i advice using WordPress sites over the others&#8230;joomla, drupal etc &#8211; Comparison between WordPress and Content &hellip; <a href=\"https:\/\/nairobi.wordcamp.org\/2017\/session\/how-to-increase-improve-business-sales-convertion-using-wordpress-website\/\">Continue reading <span class=\"assistive-text\">How to Increase &amp; Improve Business Sales Conversion using a WordPress Website<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15637198,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1509793200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"https:\/\/wordpress.tv\/2017\/11\/15\/danmurithi-how-to-increase-improve-business-sales-conversion-using-a-wordpress-website\/","_wcpt_speaker_id":[277],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-278","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8vX4c-4u","session_date_time":{"date":"November 4, 2017","time":"2:00 pm"},"session_speakers":[{"id":"277","slug":"daniel-murithi","name":"Daniel Murithi","link":"https:\/\/nairobi.wordcamp.org\/2017\/speaker\/daniel-murithi\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/278\/revisions"}],"predecessor-version":[{"id":451,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/278\/revisions\/451"}],"speakers":[{"embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/277"}],"author":[{"embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/danmurithi"}],"wp:attachment":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=278"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}