{"id":415,"date":"2017-10-08T10:35:33","date_gmt":"2017-10-08T07:35:33","guid":{"rendered":"https:\/\/2017.nairobi.wordcamp.org\/?post_type=wcb_session&p=415"},"modified":"2017-11-30T17:50:05","modified_gmt":"2017-11-30T14:50:05","slug":"content-writing","status":"publish","type":"wcb_session","link":"https:\/\/nairobi.wordcamp.org\/2017\/session\/content-writing\/","title":{"rendered":"Content Development on WordPress"},"content":{"rendered":"

Since I started blogging, I have dedicated my time to studying the art of Content Writing.<\/p>\n

I would like to approach my presentation by breaking down Content Writing into 3 key areas;<\/p>\n

The hook: This is what keeps readers glued to your writing. It hints at what is to come. It needs to keep the adrenaline flowing.<\/p>\n

The suspense: This is what keeps reader reading. Like a good mystery novel, it is best to give your readers little bites of content and let them digest it.
\nThe full circle moment: This is the call to action that ties in with the hook at the start.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since I started blogging, I have dedicated my time to studying the art of Content Writing. I would like to approach my presentation by breaking down Content Writing into 3 key areas; The hook: This is what keeps readers glued … Continue reading Content Development on WordPress<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":15694450,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1509795300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/www.slideshare.net\/nairobiwordcamp\/content-creation-get-your-readers-to-crave-your-blogs-by-hannah-karanja\/1","_wcpt_session_video":"https:\/\/wordpress.tv\/2017\/11\/16\/hannah2017-content-development-on-wordpress\/","_wcpt_speaker_id":[414],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-415","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8vX4c-6H","session_date_time":{"date":"November 4, 2017","time":"2:35 pm"},"session_speakers":[{"id":"414","slug":"hannah2017","name":"hannah2017","link":"https:\/\/nairobi.wordcamp.org\/2017\/speaker\/hannah2017\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/415\/revisions"}],"predecessor-version":[{"id":635,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/415\/revisions\/635"}],"speakers":[{"embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/414"}],"author":[{"embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/hannah2017"}],"wp:attachment":[{"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=415"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}