Designing a WordPress website and hoping to get traffic, links and conversions is the same as not having a website. The input that is needed after designing a website is crucial. This is where SEO comes in. It actually comes in right from the beginning. Having SEO plans in place as web designers are drafting a website is what separates great websites from good ones. These two processes go hand in hand.
Therefore, integrating on-page and off-page SEO to web design plans is A MUST, to say the least.