am a UX research specialist with experience working on over 26 digital products across different industries. Part of my job involves carrying out both qualitative and quantitative research and analysis to understand why and how people do what they do, in how many ways and how much time they do so, to uncover insights that help the business and customers achieve their goals.
I am a strong believer that observing carefully how and why people interact with digital products is key to making digital products more usable and valuable, thereby driving up conversion and revenue for the business.
I achieve product usability and value by paying keen attention to what people say (attitudes and emotions) and what they do (behaviours) and working with micro and macro data to drive design choices.
I love to collaborate with marketing/research teams on strategic work while also creating an optimization feedback loop knowing when to pivot from making products usable to making them valuable.
I currently work as a UX Researcher at Interswitch Group, Africa where I am constantly designing Fintech digital products with the best experiences for users across Africa.