Search is changing so fast. Google’s Search Generative Experience (SGE) and AI-powered overviews are rewriting how users discover websites and how brands are found online. Traditional SEO tactics alone no longer guarantee visibility, especially as generative AI answers more queries directly in search results. In this session, we’ll explore a new frontier: Generative Engine Optimization (GEO) is the art of optimizing your WordPress site for AI-driven search experiences. You’ll learn how Google’s AI reads, summarizes, and ranks your content, and how to structure your posts and pages so they are surfaced, quoted, and credited by AI systems.
We’ll dive into practical, WordPress-specific strategies that any marketer or site owner can apply immediately: How to format content for SGE and AI Overviews. The importance of schema markup, FAQs, and answer-ready snippets. Which WordPress plugins (Yoast, Rank Math, Schema Pro, and emerging AI SEO tools) support GEO best. How to craft high-quality summaries and metadata that train AI to recognize your authority. Ways to track performance in a world where traditional impressions and clicks are disappearing.
This is not theory it is a hands-on, forward-looking session built for content creators, marketers, and developers who want to keep their WordPress sites discoverable as search evolves. By the end, you’ll walk away with a 7-point GEO checklist you can apply to any site and a clear understanding of what the future of SEO looks like in the age of generative AI.
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