As AI becomes a bigger player in shaping what content gets created and prioritized, many community-focused publishers are finding themselves misrepresented, or completely left out.
This session explores how editorial teams can preserve their mission and audience connection in an ecosystem increasingly optimized for what’s trending, not what’s true. We’ll look at the tension between cultural nuance and algorithmic assumptions, and how publishers can push back on tools that weren’t built with them in mind.
Using our client iOne Digital (the largest Black owned and operated media company in the United States) as a case study, we’ll examine how one publisher collaborated with Getty to advocate for more representative stock photography, and what it takes to influence the platforms shaping our content ecosystems.
We’ll cover:
- Why AI often overlooks culturally relevant stories.
- Editorial strategies that prioritize mission over metrics.
- How to integrate AI tools without compromising identity.
- Ways publishers can advocate for better training data and platform changes.
This session is for editorial and content teams looking to navigate AI with intention, building tools for their audience instead of reshaping their voice to fit an algorithm.
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