{"id":1741,"date":"2025-10-31T22:32:26","date_gmt":"2025-10-31T19:32:26","guid":{"rendered":"https:\/\/nairobi.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1741"},"modified":"2025-11-10T22:11:54","modified_gmt":"2025-11-10T19:11:54","slug":"whats-trending-isnt-always-what-matters-how-ai-fails-community-publishers","status":"publish","type":"wcb_session","link":"https:\/\/nairobi.wordcamp.org\/2025\/session\/whats-trending-isnt-always-what-matters-how-ai-fails-community-publishers\/","title":{"rendered":"What&#8217;s Trending Isn&#8217;t Always What Matters: How AI fails Community Publishers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As AI becomes a bigger player in shaping what content gets created and prioritized, many community-focused publishers are finding themselves misrepresented, or completely left out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This session explores how editorial teams can preserve their mission and audience connection in an ecosystem increasingly optimized for what&#8217;s trending, not what&#8217;s true. We&#8217;ll look at the tension between cultural nuance and algorithmic assumptions, and how publishers can push back on tools that weren&#8217;t built with them in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using our client iOne Digital (the largest Black owned and operated media company in the United States) as a case study, we&#8217;ll examine how one publisher collaborated with Getty to advocate for more representative stock photography, and what it takes to influence the platforms shaping our content ecosystems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We&#8217;ll cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why AI often overlooks culturally relevant stories.<\/li>\n\n\n\n<li>Editorial strategies that prioritize mission over metrics.<\/li>\n\n\n\n<li>How to integrate AI tools without compromising identity.<\/li>\n\n\n\n<li>Ways publishers can advocate for better training data and platform changes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This session is for editorial and content teams looking to navigate AI with intention, building tools for their audience instead of reshaping their voice to fit an algorithm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As AI becomes a bigger player in shaping what content gets created and prioritized, many community-focused publishers are finding themselves misrepresented, or completely left out. This session explores how editorial teams can preserve their mission and audience connection in an ecosystem increasingly optimized for what&#8217;s trending, not what&#8217;s true. We&#8217;ll look at the tension between [&hellip;]<\/p>\n","protected":false},"author":23210402,"featured_media":0,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1762592400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/docs.google.com\/presentation\/d\/1ukBTRQPvxLNEdJWspALusrmyCwv7zfeMXOfCVEx3a9U\/edit?usp=sharing","_wcpt_session_video":"","_wcpt_speaker_id":[1535],"footnotes":""},"session_track":[42,43],"session_category":[46],"class_list":["post-1741","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-general-track","wcb_track-pro-track","wcb_session_category-regular"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"8 November 2025","time":"12:00"},"session_speakers":[{"id":"1535","slug":"ayobami-iroko","name":"Ayobami Iroko","link":"https:\/\/nairobi.wordcamp.org\/2025\/speaker\/ayobami-iroko\/"}],"session_cats_rendered":"Regular","_links":{"self":[{"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1741\/revisions"}],"predecessor-version":[{"id":1742,"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1741\/revisions\/1742"}],"speakers":[{"embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1535"}],"author":[{"embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/bamiiroko"}],"wp:attachment":[{"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1741"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1741"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nairobi.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}