Lizbeth Kariuki has a Bachelor of Arts degree in Journalism with a concentration in Public Relations. She is the current founder of LiNK PR Kenya – A digital media company.
Lizbeth has put together and implemented high-level social media strategies for clients including Amref Health Africa International Conference, and the Association of Kenya Insurers. She led the social media strategy for the rebranding of the Heron Portico Hotel.
Lizbeth led the Merck Group CSR social media campaign to reduce the social suffering of infertile women, dubbed “Merck More Than A Mother Campaign.” And executed the online “Open For Business” campaign for the recently concluded World Trade Organization 10th Ministerial Conference.
Lizbeth’s expertise also includes social media strategy advice and implementation for the Central Bank of Kenya.